Cycle hires hit a record monthly high

Santander bike Chris Warham shutterstock_307029647-2

Photo: Chris Warham | Shutterstock

July 2016 was the most successful month for Santander Cycle hire since the bike-sharing scheme was first introduced in 2010.

A record 1.18 million bikes were hired across London last month, an average of 38,000 hires a for each day of the month.  The data from Transport for London shows that on three days, 19th, 30th and 31st of July there were more than 46,000 hires. The average hire time was 23 minutes.

The monthly total beats the previous record for July 2014 by 5,200.  Summer months always prove the most popular times and monthly hires were also over one million in May and just under in June.  The number of hires in January and February this year was around half the July total.

The city bike scheme was introduced on 30th July 2010. In the first two days 12,000 bikes were hired and in the first month 340,000 as the scheme was rolled out across the boroughs and the docking stations became a familiar sight on the streets.

The data shows that the most popular day in the scheme’s six-year existence was 9th July last year when 73,000 bikes were hired.  On the 6th August that year the second highest total was recorded of 64,000.

Mainline stations are the popular hire points, as previously reported by Urbs, as commuters arriving from outside London and make their way to work in the morning and afternoon rush hours.

But the hire data at major landmarks and parks also suggests that tourists may be the biggest users of the bikes, with routes across Hyde Park among the most popular. The data shows that weekends see the largest usage and the most popular weekday for hire is a Thursday.

The bike sharing scheme was introduced by Boris Johnson when he was Mayor and the bicycles  became known as Boris bikes despite a sponsorship deal with Barclays.  Santander took over sponsorship of the scheme last year, but the bikes have not gone on to be re-named Sadiq cycles.

Source data

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Tourists biggest users of Boris Bikes

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Tourists biggest users of Boris Bikes

Tourists and casual customers not London commuters are the big users of the city’s cycle hire scheme, the so-called Boris Bikes.

Boris bikes

Data analysis by Urbs reveals that in 2014 more journeys began from the bike docks around Hyde Park, one of London’s busiest tourist and leisure spots, than the combined total of journeys from 4 of the capital’s busiest railway stations – Waterloo, Liverpool Street, Kings Cross and Victoria.

In 2014 (figures Jan to Oct) 8.3 million journeys were taken using the bikes. Of those, 749,000 began at the Hyde Park bike racks – Hyde Park Corner, Albert Gate, Black Lion Gate, and Kensington Gate. That compares to 214,000 journeys that started at Liverpool Street and 213,000 at Waterloo.

The data also indicates that many users are taking the bikes for a leisurely ride rather than using them to get to a specific destination. More than half of the journeys that started in Hyde Park also ended there.

The numbers gathered by TfL show that commuters arriving from out of town into the city’s main rail terminals are the biggest users of the bikes in the morning rush hour between 7-9am. In that period the top 5 hire locations are all at the big stations, including 3 racks at Waterloo. And users are pushing the bikes back into the racks in the City. The top 5 dropping off points in the morning rush hour are all in the financial district. The average journey time in this period is 16 minutes.

Later in the day the average journey time goes up to 24 minutes and the focus of activity moves west. Across the day the top 3 busiest locations are around the entrances to Hyde Park.

27,000 journeys are taken each day, on average. Across the year it varies from a January average of 15,000 to the peak in July with a daily rate of 35,000. As might be expected the numbers go down on rainy days, though it seems the commuters are hardier folk than the visitors. Weather data shows that on January 29th 2014 it poured with rain and bike journeys dropped by 30% from 15,000 daily average to 10,000. It also rained heavily on August 25th, at the peak of the London tourist season when many Londoners are away on holiday. The 30,000 daily average plummeted to just 6,000, a fall of 80 per cent.

The cycle hire scheme was introduced on July 30th 2010. The Mayor, Boris Johnson, said at the time that it would transform travel for Londoners and visitors.  The data suggests that the tourists have got the message, and commuters who travel into the city to work are the other significant group of users. But Londoners living outside zone 1, who are helping to subsidise the scheme through their taxes, don’t appear to see the bikes as part of the home to work solution.

There are currently 11,500 bikes and 748 docking stations. The scheme was extended to the west and south west of the city in 2013. But many of the new locations are among the least used, including Clapham, Shepherd’s Bush, and East Putney. The Clapham Common site takes the low usage award with just 469 hires last year – an average of 1.28 per day.

Cycling has grown remarkably in the city in recent years. In 2014 600,000 journeys were taken each day by bicycle. The 27,000 daily Boris Bike journeys make up a fraction of that. For most Londoners getting on your bike means buying your own rather than tackling the miles across the sprawling city on a chunky 23 Kg machine.

Source data:

Cycle hire numbers 

Cycle journeys in London