The cost of going to football for most loyal London fans of Premier League clubs has been frozen or increased by modest amounts this season. This sounds like good news until you realise that London clubs have some of the highest season ticket prices in the top flight.
Arsenal remains the most expensive. The most costly season ticket at the Emirates is £2,013 and the cheapest over £1,000. Arsenal froze season ticket prices this season, as did Chelsea, and Tottenham Hotspur. West Ham pushed up their most expensive season ticket by £20 compared to last season, and the cheapest by £15. Crystal Palace added £5 to the most expensive but took £7 off the cheapest.
Newly promoted Watford added £19 to the cheapest season-long seat at Vicarage Road. But their cheapest match day ticket last season of £14 has gone with promotion. The cheapest now is £36.
The data is revealed in the BBC’s annual Price of Football Study. This year it looked at the prices at 227 clubs in 13 leagues across the UK.
The average match day price for the cheapest ticket across London is now £32.50. That average number is helped up by Chelsea who charge £52 for the cheapest ticket to Stamford Bridge. That’s the most expensive cheap seat in the country.
The study shows that little has changed for season tickets holders, but for those who are less committed or just want to experience the top level of English football what would be the cost of a big day out? Urbs did some calculations.
We looked at the prices to give a fan the full experience. On ticketing we took the median price of the most popular match day tickets. We added a replica shirt so you could join the tribe, a programme so you could get the words of wisdom from the manager, plus a pie and a cuppa at half time.
Our number crunching shows that ever-expensive Arsenal comes out as the priciest day out. Watford offer the best value, as you might expect for a newly promoted side, and an afternoon at Selhurst Park shouting for Crystal Palace is at the lower end, apart from those pricey pies.
The Premier League likes to think that it is the best in the world. When you consider that it is still possible to buy a match day ticket at Bayern Munich for £12, at these prices it had better be.